Oh, hello there.
My name is Caroline, and I’m a pop-culture-obsessed storyteller with a passion for brand design and creative strategy.
I always like to add a touch of whimsy and wonder to my work, and if you love little details and big dreams, we might just be soulmates.
Here, you'll be able to view my work, learn more about my many obsessions, and see if Carolines really are that Sweet.
*bum bum bum*
Branding is my bread and butter
Whether I’m designing a logo or planning a social media campaign, staying “on brand” is at the forefront of my approach.
Every brand has a unique and compelling narrative to share, and I love weaving those stories together by blending the principles of great visual design with the human connections crafted by public relations.
Click the logo below to see the story behind my brand.
My Skillset
In my time as a Public Relations and Graphic Design major in the Hussman School of Journalism and Media, I refined my skills in the following areas:
Public Relations
Creative Strategy
Event Planning
Copywriting
Video Production
Social Media Planning
