My final project for my User Experience Design class was to develop, test, and pitch an original digital experience with no boundaries limiting imagination.

 

Using my love for branding as inspiration, I chose to create an online studio dedicated to making visual brand development an accessible, affordable, and personal experience for students, young professionals, and individuals looking to tell their story.

 

The pitch below details the goals, functionality, structure, prototypes, and user testing feedback for the site, and I’m so proud of the end result!