THE CLIENT
Canna Cents provides bookkeeping and accounting services for cannabis and hemp companies. In the establishment phase of growing their business, they were looking for branding that reflected the relaxed and jovial nature of their client base in a way that still exuded professionalism and experience.
AUDIENCE
Independent business owners of cannabis and hemp companies looking for professional bookkeeping help that takes the stress out of keeping up with finances.
VISION
To ease the financial pressures of business owners dealing with the risks and uncertainties of the cannabis industry.
MISSION
To provide accurate financial management services with an empathetic and experienced approach to avoid the huge tax bills that can sink cannabis companies.
BRAND ADJECTIVES
Inclusive, Compliant, Accurate, Reliable, Harmonious
LOGO DESIGN
Inspired by a desire to stand out from the clinical nature found in the realm of bookkeeping, a primary design goal for
Canna Cents was to instill a sense of
laid-back inclusivity with bright colors
and dynamic shapes to create a
welcoming fluidity.
With a customized retro-inspired typeface and a simplistic cannabis leaf icon, the primary logo was designed to elevate the "stoner" aesthetic for a professional world.
ALTERNATE LOGOS
SUBMARKS
COLOR PALETTE
TYPOGRAPHY
