THE CLIENT
Inspired by her love for art and her Coastal roots, Kerry Doyle established Carolina Hue as a way to share her paintings with the world.
Initially using studio art as a creative outlet to destress, she soon found that painting personalized pieces felt like giving a unique gift with each commission. Seeing new pieces come to fruition was incredibly rewarding, and she continues to challenge herself to create ambitious and stunning paintings with every new project.
To see her work, follow Carolina Hue on Instagram.
MISSION
To create custom art inspired by the Carolina coast, bringing a piece of the Outer Banks onto canvas using an impasto paint style in bright, joyful colors.
AUDIENCE
North Carolinians, specifically from Coastal regions, looking for a way to display their love for the area, and all things associated with the beach, in their home.
VISION
To make her commissions feel like personalized gifts, crafted with love, and resonating with each client’s inner beach lover.
BRAND ADJECTIVES
Creative, Relaxed, Fiesty, Bold, Lush
MAIN LOGO
Growing up near the coast, Kerry loved finding sand dollars on the beach, and soon ended up with a collection of all different shapes and sizes. They represent some of her favorite memories, backed by beautiful sunsets and crashing waves.
Inspired by that coastal imagery and an artistic, free-flowing design style, the main logo is meant to feel as if it was painted by hand, with the personal touches evident in Kerry’s artwork.
ALTERNATE LOGOS
SUBMARKS
SUPPORTING ICONS
COLOR PALETTE
BRAND FONTS
BRAND PATTERNS
Kind Words
"Caroline was amazing! She worked with me to outline what I wanted to achieve with my art brand and also what I wanted to convey to my customers. She made all of it happen by first getting to know me well, making sure to keep me on track, and making time for me when I had questions and comments! As an artist, color is very important to me, and the colors in my branding and logo were exactly what I wanted. She made my logo personal in a way that told my story and represented where I come from. Caroline made my dreams a reality and I loved working with her every second!"
- KERRY DOYLE, CAROLINA HUE