THE CLIENT
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Gabrella Behailu is a Youtuber with a passion for travel, videography, and documenting memories. A daring Black solo female traveler with a free spirit and open heart, Gaby’s channel was created to inspire others by sharing her life’s changes, challenges, and successes.
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To keep up with her adventures,
subscribe to the Savvy Gaby Youtube channel and follow her on Instagram!
MISSION
To empower people within the minority community to travel abroad by providing tips and resources to overcome financial and cultural barriers.
AUDIENCE
Young women of color, ages 16-24, with a desire to explore the world and build a community with other solo female travelers. They may not know where to start when planning a travel experience and would prefer to get their information from someone they can trust and connect with on a personal level.
VISION
Use her expertise to inform and inspire others to embrace and fulfill their passions and goals by representing the experiences of women of color in the Youtube travel community.
BRAND ADJECTIVES
Experienced, Spontaneous, Elegant, Sentimental, Daring
LOGO ILLUSTRATION
In our first design meeting, Gaby shared with me that her favorite part of traveling is the feeling of excitement and joy she gets looking out of an airplane window. Using this sentiment as inspiration, the logo frames Gaby in those cherished moments where adventure awaits and anything is possible.
The illustration of Gaby is the central focus of the logo, showcasing her natural hair to emphasize representation, as well as her signature hoop earrings and glasses to further personalize the design to her unique essence!
ALTERNATE LOGOS
SUBMARKS
SUPPORTING ICONS
COLOR PALETTE
BRAND FONTS
BRAND PATTERNS
Kind Words
"Working with Caroline is such an unreal experience! She captivated exactly what I've been thinking and hoping for in my youtube brand in such a creative and unique way. She really understood my vision and was willing to work with me until I was completely satisfied. She is very talented and I'm so grateful to have the opportunity to work with her!"
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- GABRELLA BEHAILU, SAVVY GABY