Resume
Below you can view my fully detailed resume as well as learn more about my skillset and collegiate experience!
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Have a question or want to hear more about my work?
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Contact me at carolinepage1998@gmail.com
Marketing Graphic Designer
University Development Office, UNC-Chapel Hill
Aug. 2022 - Present
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Collaborates with marketing team and management to schedule, conceptualize, develop and implement on-brand graphics and illustrations.
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Primary designer on all creative projects including, but not limited to:
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graphic/visual assets for email marketing campaigns, coding customization for templates in Klaviyo.
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​​website and user interface elements.
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packaging and print collaterals.
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photo editing and optimization.
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social media graphics and profile branding.
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brand iconography.
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Works with our Creative Director and Digital Strategist on continuous development of visual brand guidelines.
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Develops projects in Adobe Illustrator, Photoshop and XD software as well as the collaborative Figma platform, often working on multiple projects simultaneously.
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Tests graphics across various media, amending and editing designs after feedback to ensure that final graphics and layouts are visually appealing and capture the attention of of our target customers while communicating the right messages.
Freelance Brand Designer
May 2020 - Present
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My design process begins by getting to know each of my clients, learning as much as I can about their personality, their passions, and their goals.
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From there, I work intimately with the client to develop a brand strategy they can implement as a long-term plan for successful growth. I start by identifying their brand values, vision, and mission, and help them discover their unique value proposition as well as their ideal client profile.
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The design work begins with the curation of a custom inspiration imagery board to guide the aesthetic focus for the brand. I then ideate and draft multiple logo iterations, from which the client can choose which styles they’d like to see more refined.
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Following initial iterations, I then adapt and further develop the design concepts in 1-2 rounds of revisions to create a cohesive and unique visual brand. This typically includes a main logo with alternates, a submark, font and color palette curation, custom patterns, and supporting icons if applicable.
Lead Graphic Designer
KnowSeafood | Oct. 2020 - July 2022
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Collaborated with marketing team and management to schedule, conceptualize, develop and implement on-brand graphics and illustrations.
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Primary designer on all creative projects including, but not limited to:
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graphic/visual assets for email marketing campaigns, coding
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customization for templates in Klaviyo
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​​website and user interface elements
-
packaging and print collaterals
-
photo editing and optimization
-
social media graphics and profile branding
-
brand iconography
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Worked with the Creative Director and Digital Strategist on continuous development of visual brand guidelines.
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Developed projects in Adobe Illustrator, Photoshop and XD software as well as the collaborative Figma platform, often working on multiple projects simultaneously.
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Tested graphics across various media, amending and editing designs after feedback to ensure that final graphics and layouts are visually appealing and capture the attention of target customers while communicating the right messages.
Graphic Designer (Contract)
Lenoir-Rhyne University | Aug. 2020 - Oct. 2022
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Assisted the Marketing & Communications team as a contract graphic designer.
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Studied and internalized the university’s messaging and design guidelines in order to accurately portray the tone and style of LRU’s brand identity.
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Primary designer on the bi-annual Southern Bulletin, a publication for friends of Lutheran Theological Southern Seminary of Lenoir-Rhyne University. Created layouts in InDesign using images, copy, and data provided by the media team.
Sales Associate
Talbots | Feb. - Jul. 2020
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Created an inclusive, welcoming, and authentic customer service experience for all clients
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Provided personalized fashion consultation services
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Served as an ambassador for the Talbots brand and strives to live by the brand values
Director of Marketing
Wallace Beeson Foundation | Oct. 2018 - 2020
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Developed the initial logo design during the start-up phase, eventually developing cohesive visual branding
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Collaborated with the marketing team to conceptualize and promote campaigns and fundraising events
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Designed promotional graphics, merchandise designs, and website interface
Motion Graphic Designer
Communication Services for the Deaf and Hard of Hearing
Oct. - Dec. 2019
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My team of student designers was contracted to create an animated promotional sequence for our client.
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Created storyboards to plan and layout sequences
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Developed a unique color palette and graphic style based on brand guidelines
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Designed backgrounds and assets using Adobe Illustrator
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Using AfterEffects, animated all assets to create a cohesive visual story
Public Relations Consultant
The Jordan Institute for Families | Fall 2019
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My student agency team worked with an on-campus non-profit to develop a campaign to increase organizational awareness and engage the local community
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Developed timescales for a year-long initiative
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Designed the presentation slide deck and campaign report
Crash Campaign Participant
UNC Hussman School of Journalism and Media | Nov. 2019
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As part of a 24-hour Public Relations competition, my team of students developed the winning campaign for our local small-business client, meeting their communication/marketing needs
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Our team won the pitch for our client and had the highest overall score in the competition.
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Designed a fully-functional, upgraded website
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Developed a cohesive brand style guide and refined existing logo assets, along with a custom logo for our campaign and designed the presentation slide deck
Art Director
“Under Mind” Infographic Magazine | Oct. - Nov. 2019
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Led a team of student designers in an infographics course in creating a compilation of creative spreads focused on mental health in college students
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Designed the front and back cover art, which placed 2nd in the Magazine Cover category of the 2020 MSUSND College Design Contest
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Developed the style guide used by the design team
Creative Team Member
Envision Carolina Campaign | Fall 2019
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Envision Carolina was a student-run campaign to promote the creation of a set of arches to be placed in McCorkle place at the entrance of the UNC-Chapel Hill. The campaign was the primary assignment of the course New Media Technology and Its Impact on the Future of Advertising, Marketing & PR.
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Collaborated on the development of the visual branding for the campaign
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Developed the creative team’s style guide
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Designed social media graphics
Residential Hall Leader
Duke TIP Summer Studies | Summer 2019
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Acted as a leader and mentor for the team of Residential Counselors.
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Facilitated many residential staff meetings, including the residential training
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Headed several committees for residential programming in which I was charged with planning elaborately themed dances, talent shows, carnivals, and other large-scale fun events for the students.
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Designed promotional/educational materials for the students to advertise programming or provide logistical information.
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Working with the middle school demographic taught me what types of communication and messaging connect best with that audience.
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This experience provided me the opportunity to grow my logistical planning skills, as well as improve my communication and teamwork abilities.
Volunteer Communications Assistant
Kidzu Children’s Museum | Fall 2018
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Worked with a team of students as communication assistants to conduct a communication audit and developed a new PR plan based on findings
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Wrote press releases to promote events
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Designed a new and improved brochure
Student Marketing Associate
Playmakers Repertory Company | Jan. - Dec. 2018
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Role began as a volunteer position in the spring semester and continued through the fall as an academic practicum.
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Conducted research focused on expanding arts education and promotion
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Analyzed audience survey data to improve visitor experience
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Updated company website using Wordpress
Public Relations & Graphic Design Chair
Sigma Sigma Sigma Sorority Delta Delta Chapter | 2018
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Managed our organization's social media presence on Instagram and Facebook, creating a social media calendar and continually strategizing how to best represent Tri Sigma on campus.
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Designed promotional graphics shared by chapter members on social media and developed new visual branding using Adobe Illustrator.
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Shot and edited video content using Adobe Premiere for recruitment marketing, specifically the long-form videos used during rounds of recruitment.
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In 2019, I transitioned to the role of Graphic Design chair to help the new PR chairs maintain the release of well-designed promotional graphics and continued to help them develop a strong social media strategy.
Art Director
Student Campaign Project, Spring 2018
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Worked with a team of fellow students to develop an advertising campaign for a brand of our choice. “Zenith Communications” chose to craft a strategy to revitalize the UGG brand, highlighting new and diverse products and shifting public perception, entitled “Decide Today’s You.”
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Worked with team to research current trends, develop campaign strategy, and set measurable goals
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Designed the agency logo, pitch slide deck, and print ad mockups in Adobe Photoshop
Design Desk Staffer
The Daily Tar Heel Student Newspaper | Sept. 2016 - May 2018
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As a member of the Design desk, I learned and refined my skills in InDesign to create page layouts and organize content. I also designed infographics for stories in Adobe Illustrator.
Residential Counselor
Duke TIP Summer Studies | Summer 2017 & 2018
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Seasonal position for Summer Studies program
2017: Appalachian State University Site
2018: University of Georgia Site -
Provided care for a group of 10-14 gifted students in a residential setting
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Served as a member on multiple programming committees
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Planning enrichment activities, nightly meetings with students, and various administrative duties were all constant tasks required within the position.
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This role required a lot of flexibility, time management skills, creativity, and interpersonal communication with adults and students.
EXPERIENCE
EDUCATION
School
The University of
North Carolina at Chapel Hill
Degree
Bachelor of Arts in
Media and Journalism
Concentrations
Public Relations
Graphic Design
Years Attended
2016 - 2020
SKILLSET
Public Relations
Creative Strategy
Event Planning
Copywriting
Video Production
Social Media Planning
Graphic Design
Brand Identity Design
Presentation Design
Print
Web & UI
Infographics
Motion Graphics
Proficiencies
Adobe Creative Suite
Illustrator
InDesign
Photoshop
XD
AfterEffects
Figma
Canva Pro
Google Drive
Microsoft Suite
HTML/CSS
REFERENCES
Christina Berkowitz
Creative Director,
Marketing and Communications
University Development Office
UNC-Chapel Hill
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Holly Graham Boney
Executive Director,
Marketing and Communications
University Development Office
UNC-Chapel Hill
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Miller Coffey
Founder and President,
Bellflower Media
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RELEVANT COURSEWORK
Advertising & Public Relations
Principles Of Ad/PR | 137
Advertising Creative | 371
Ad/PR Research | 379
Public Relations Writing | 332
Case Studies In PR | 531
PR Campaigns | 634
New Media Technologies | 477
The Branding Of Me | 577
Graphic Design & Multimedia
Intro To Digital Storytelling | 121
Foundations of Graphic Design | 182
Infographics | 484
Motion Graphics | 589
Foundations of Interactive Media | 187
UX Design And Usability | 581
Color: Theory & Concept | ARTS 221
View course descriptions here.
INVOLVEMENT
Sigma Sigma Sigma Sorority
Delta Delta Chapter
Fall 2016 - Spring 2020
Positions Held:
Vice President of
New Member Education
Honor Council Secretary
Bid Day Chair
Public Relations Chair
Graphic Design Chair
UNC Pauper Players
Properties Designer
Into the Woods, Spring 2018
Bonnie and Clyde, Fall 2018
Mamma Mia, Spring 2019
National Italian Honor Society
Gamma Kappa Alpha
Membership Awarded
Spring 2017
Carolina Public Relations Student Society of America (PRSSA)
Member
Fall 2017- Spring 2018